ICAST-Bound! Here’s what we saw last year!

Stay posted for reviews from this year’s ICAST fishing trade show in Orlando!

Our nuggets from last year…

ICAST Celebrates Largest Show Ever

Below is a review of ICAST’s notable new products and the latest fishing statistics, from a woman’s perspective.


While we could not get to every booth, we did our best to cherry pick items women and beginner anglers would find interesting.To see our entire photo gallery click HERE. To see our video playlist of informal videos we took of cool new products at ICAST click HERE.
Scroll to the end for LLGF notes and updates.

New Fishing Products Plus Big Plans to Grow the Angler Base


Women Represent 47% of First-Time Anglers

Fla. Gov. Rick Scott visits ICAST.

Almost 13,000 fishing industry representatives visited the largest-ever ICAST (International Convention of Allied Sportfishing Trades) to see the latest and greatest of fishing equipment and technology. Joining the crowd at the Orange County Convention Center, Orlando, FL July 14-17 were fishing celebrities and government officials including Florida Governor Rick Scott.

At the Industry Breakfast, Mike Nussman, CEO of the American Sportfishing Association (ASA) vowed to grow the nation’s angler base from 46 to 60 million in the next five years through the R3 program of angler Recruitment, Retention and Reactivation. To kick-start their R3 campaign, the ASA partnered with Disney, the Recreational Boating & Fishing Foundation (RBFF, TakeMeFishing.org, VamosaPescar.org) and the Boy Scouts of America. Nussman advised the industry to simplify license purchases by utilizing Amazon.com and cited other campaigns such as an interactive map for fishing locations and the “Pitch It” campaign, launched by the Keep Florida Fishing Initiative.

The 2015 Special Report on Fishing released by the RBFF indicated 47 percent of first-time fishing participants are female, reinforcing the women’s side of the market on the industry’s radar.

In addition to the new fishing and boating gear, ICAST 2015 featured new fishing technology, technical clothing, sunglasses and kayaks. The staff of “Ladies, Let’s Go Fishing!” (LLGF) visited many exhibits to look for products suitable for the market of women, families and beginner anglers.

Betty Bauman, LLGF Founder, commented, “Based on input from our 8,000 fishing university graduates, women are seeking functionality and ease of use in fishing gear. Appearance ranks highly but is second in importance.” Bauman mentioned trends she noticed, such as woven fabrics versus knits in apparel plus a plethora of developments in camera technology and cell phone apps. “Ladies, Let’s Go Fishing!” conducts educational events for women and families to learn fishing and conservation through an immersion program encompassing a weekend of classroom presentations, hands-on skill practice, networking and options to go charter boat fishing. More information is on www.ladiesletsgofishing.com.

While the show was too immense to include every product, here are the notable products they found.

Aegis Life shirt – Life vest built into the shirt


AFTCO Manufacturing Co., Inc. – New Active Sports line, wide variety of apparel with Guy Harvey fish designs


Amphibia Eye Gear – Floating sunglasses


Aqua Vu – Underwater cameras linked to monitors for top deck viewing and to monitor what is under the boat up to 50″ below the surface


Arctic Distribution – Ice products that freeze at different temperatures to keep food frozen without the use of dry ice


Avet Reels – New conventional reel with dolphin graphics


Bay Rat Lures- New company with hard plastic lures with variety of lip sizes


Beyond Coastal – Waterproof sunscreen


Big Rock Sports, LLC- New lightweight graphite rod


Boomerang Tool Company – Snips that cut braided line with re-tractor, fresh and saltwater varieties. Easy to use and secure to your shirt, tackle box or boat.


Breathe Like a Fish – New moisture wicking shirts with side mesh in pink, blue and green cammo, plus short sleeve performance shirts


Bubba Blade – Serrated filet knife for large fish – grouper, yellowtail and more


Bucket Innovations – Buckets with art designs such as Don Ray


Chums  – Non-greasy water-resistant sun screen


Clear Bags – Largest supplier of clear bags available to protect electronics and more


Cortland Line – Liquid Crystal Guide Taper fly lines good for saltwater fly fishing, variety of weights and colors.


Costa – New line of ladies eyewear to come in the fall, plus Kick Plastic campaign to use reusable bottles and prevent plastic trash on the seas and beaches.


Cush It by Luna Sea – New Leader Mate for conveniently wrapping leader and storing sinkers, attaches to rod


Cuda Fishing Tools – Colorful fish measuring decals


Dermatone – All day protection sunscreen from harmful UV rays for the entire family


Eagle Claw Fishing Tackle – New line of fishing accessories, fishing kits, Laser Tools including dehookers


Eposeidon Outdoor Adventures, Inc. – Best in Show for Kast King light weight rod rack. Affordable polymer line.


Fatsack Outdoors – Log your catch from your phone to post, offering tackle supplies, calendar, brag board and more


Fiiish – Soft plastic baits with metal head, replicates life-like bait swimming action


Fillet Claw – Holds fish in place to get a perfect fillet while keeping hands and fingers safe


FWC Florida Boat Ramp Finder – Find location of Florida boat ramps at www.myfwc.com/boatramps


Flying Fisherman – Light weight, durable Rhino lenses, logos with variable price range of sunglasses for consumers of all ages


Frogg Toggs – Waterproof apparel in new, bright colors, Chilly Sport neck and headband


Gary Yamamoto – New line of custom baits


Glacier Glove  – New line of ladies fishing gloves


Go Puck – Portable power to charge your phone and camera at same time with 2 amp charging power


Hi-liner/Momoi – New Diamond Illusion Spectra Select Super Line Pink braid for spinning and casting


Hook & Tackle Outfitters – New microfiber ladies shorts and back vents in moisture wicking shirts


Huk – Huk Kryptek Icon Shirt with mesh underarm and side/back ventilation


Johnson Oudoors – Minn Kota Predator – Predator XL that can be used as motorized or non motorized. Motor lifts up, many features for kayak anglers. Foot controlled rudder for more hands-free operation


Johnson Outdoors – Minn Kota – Minn Kota’s Riptide Ulterra — the saltwater version of the company’s auto stow/deploy trolling motor


Johnson Outdoors – Talon – Compact 8-foot Talon shallow-water anchor. Low profile three-stage design at only 14 inches high shortens the Talon’s profile by 16 inches


Johnson Outdoors – Humminbird – Value Priced Helix 7 with side and down imaging, bigger, brighter, nearly glare-free screen, plus Onix large-screen series


LL Bean – Storage and travel case for spinning rods and 5 & 8 wt aqua fly rods for women. Tropic Wear Apparel with UV protection, shirts, shorts, Capri, skorts, zip off pants.


Mustad – New sublimation design shirts, new jig heads including Elite series with finer finish and UV eyes, new braided line, new tools, knives, trigger dehookers and dry bags


Mustang Survival, Inc. – New light weight auto deploy Elite 28K life vest with molle military-style system for fishing gear storage


Navionics, Inc.- Sonar Chart Live for personal maps on mobile phones/tablets with HD bathymetry map


Orca – Pink coolers that keep food cold for days


PELAGIC, Inc. – Polarized optics, new board shorts and fish print bikinis


Plano Synergy – A multitude of new soft sided tackle storage in different colors including pink, turquoise and gray bags


Popticals – Wrap around sunglasses that fold into palm size for for portability


Pure Fishing, Inc. – Reinventing Spider Wire braid with multi colored line. New Penn battle-oriented “Choose Your Weapon” named reels and combos such as Penn Clash to tackle anything from trout to tarpon. Penn conventional reels are now available in silver as well as gold color. Performance shirts for men and women with regional fish, uv vented fishing shirts, hats and visors, some in pink.


Rapala – New Storm Arashi inshore lures extra strong for saltwater, Storm Topwalker, lighted marker buoy, UV colors in lures, Williamson Lightweight Travel Rod Belt great for kayaks


Real X Gear – Electronic chargers, cooling towels, visors and more


Seaguar – Flippin tight weave braid


SMITH Optics – New women’s glasses and popular Chromapop lenses


Star Brite – Vinyl Guard and Screen Cleaner Protector to use on screen surfaces, sunglasses and more


Sunsect Inc. – Sunscreen with insect repellant


T Allen Rods – New line of top quality pink rods for women


Tackle Taco – Unique taco-shaped clear vinyl enclosure to keep lures from getting tangled when storing rods


Taylor Made – Fenders with color swirls and Hot Spot Fishing Marker Buoy


Under Armour, Inc. – Lightweight microfiber gray cammo shirts with zippered pockets


Wave spin – New Division 65 reel hold 300 yards of 50# braid, 10 disk drag, Wave Spin Technology for the big fish


Wiley X, Inc. – New line of impact resistant sunglasses


Yeti Coolers – New Rambling Low Ball stainless steel cup, 12,000 cubic inch Tundra 210 cooler




Look for these products on the shelves soon! Following are the ICAST Best of Show awards:




ICAST 2015 Overall Best of Show – Eddyline Kayaks


Product: eddyline C-135 YakAttack Edition




Best of Show – Freshwater Rod – G. Loomis, Inc.


Product: E6X Bass




Best of Show – Saltwater Rod – St. Croix Rods


Product: Avid Inshore




Best of Show – Fly Fishing Rod – St. Croix Rods


Product: Mojo Bass Fly




Best of Show – Freshwater Reel – Shimano American Corporation


Product: STRADIC C3000HG-K




Best of Show – Saltwater Reel – Pure Fishing, Inc.



Penn Reels now come in silver, too!

Product: PENN Clash




Best of Show – Fly Reel – Pure Fishing, Inc.


Product: New Pflueger Medalist Fly Reel




Best of Show – Hard Lure – Savage Gear


Product: Hard Shrimp




Best of Show – Soft Lure – Koppers Fishing


Product: LIVETARGET Hollow Body Sunfish




Best of Show – Lifestyle Apparel – Under Armour, Inc.


Product: UA Storm Covert Pant




Best of Show – Technical Apparel – Lifeshirt


Product: Aegis Lifeshirt




Best of Show – Boating Accessories – YETI Coolers


Product: YETI Hopper 20



Ready to go with Plano.



Best of Show – Boats – eddyline kayaks


Product: eddyline C-135 YakAttack Edition




Best of Show – Combo – Lew’s Fishing Tackle


Product: Mach 1 Combo




Best of Show – Electronics -Johnson Outdoors


Product: Humminbird HELIX 7 SI




Best of Show – Eyewear – Costa


Product: Rooster




Best of Show – Fishing Accessory – RinseKit


Product: RinseKit




Best of Show – FishSmart – Release Ruler


Product: Freshwater Release Rulers




Best of Show – Fly Fishing Accessory – Simms Fishing Products


Product: G3 Guide Stockingfoot




Best of Show – Footwear – Simms Fishing Products


Product: Current Shoes




Best of Show – Giftware – YOLOtek Product:PowerStick




Best of Show – Kids’ Tackle – Steinhauser, LLC


Product: Tangle-FREE Combo




Best of Show – Line – PowerPro


Product: Maxcuatro




Best of Show – Tackle Management – Eposeidon Outdoor Adventures, Inc.


Product: KastKing Rack ’em Up Rod Racks




Best of Show – Terminal Tackle – Eagle Claw Fishing Tackle


Product: Lazer Sharp Fillet Knife




ICAST 2016 will be held at the Orange County Convention Center, Orlando, Fla., July 12 – 15, 2016. For complete ICAST information, visit www.ICASTfishing.org . Please note ICAST is not a retail show – it is for the industry where manufacturers show and sell their products to retailers.